Photos are the most important aspect of listings on the internet. Even a detailed description of a property will not generate as much interest as beautiful photographs. However, many listings don’t include even one photograph or a virtual tour.

The power of the web lies in the unlimited space available. Unlike a magazine or brochure where each photograph would take up valuable real estate, you can include as many pictures of a listing as you want on your web site.

Most listings include only a front exterior shot of the property. Photos of each room and any areas of particular interest should be included in the photo array. Is there a nice patio, pool, or balcony? Does the property have a breathtaking view or a water view? You can even include floor plan images or photographs of the street the property is on.

Online, you don’t have the same limitations of space and cost that you do when publishing in a magazine or newspaper classified ad. There’s no reason to limit your listings to one photograph.

The difference between just advertising and actually selling real estate over the internet could be in the pictures.